By BEN COOK – The disruptive effects of social media have been felt around the world, as digital technologies introduce new capabilities and dynamics that touch business, diplomacy, and politics. Yet neither scholars nor experienced practitioners have a good handle on how to use of social media most effectively and ethically as part of negotiation strategy and tactics. In effort to address this surprising gap, we recently explored a series of case studies in how social media can kill, enhance, derail or save your most important deals.
By BEN COOK – As we continue building on our groundbreaking 3D Negotiation™ approach, we at Lax Sebenius have been working to incorporate powerful new analytic tools and methodologies that mine public, open-source data from social media in order to help improve deal outcomes at every level.
By ISAAC SILBERBERG – Recently, we’ve been expanding on our own Paul Levy’s prescient and strategic use of social media to mobilize supporters and neutralize opponents to block a dangerous negotiation by proactively inoculate stakeholders and fend off a multimillion-dollar unionization drive.
By BEN COOK – At Lax Sebenius LLC, we’ve been building on our groundbreaking 3D Negotiation™ approach to incorporate a deep understanding of social media network structures, native digital fluency and rigorous data analytics that can help improve deal outcomes at every level.