By BEN COOK – At Lax Sebenius LLC, we’ve been building on our groundbreaking 3D Negotiation™ approach to incorporate a deep understanding of social media network structures, native digital fluency and rigorous data analytics that can help improve deal outcomes at every level.
By JIM SEBENIUS – I first heard this brief negotiation story from my friend and colleague, William Ury, though it turns out to have variants in many cultures. The lessons of this tale have been invaluable to me in advising on truly challenging business and political negotiations.
By JIM SEBENIUS – I have a puzzler: you’ve printed up 3 million brochures with copyrighted photos for which you didn’t get permission. If you don’t use the photos, you’ll lose the election; if you do, you could be out $3 million that you don’t have. Advice for negotiating with the greedy copyright holder?
By JIM SEBENIUS – Scarcely 25 years ago, Fox languished as a second-tier network. How could a mostly Australian team, with no experience in American football, persuade the NFL to abandon CBS and risk putting its crown jewels on Fox’s “small, rickety network?”
By DAVID LAX – We are often asked what “3D Negotiation” looks like in practice in our advisory work. To illustrate what this can mean while preserving confidentiality, the only aspect of this case study that we have not changed is the $100 million in savings achieved when we helped turn a tactical challenge into a strategically pivotal deal.
By JIM SEBENIUS – As Amazon’s stunning pullout from New York fades into the news archives, its potent lessons for business negotiators risk being lost. Negotiation experts have a patriarchal name for a version of their classic—and avoidable—mistake: Decide-Announce-Defend or “DAD.”