Ben Cook

How Social Media Can Kill or Enhance Your Deals

By BEN COOK – The disruptive effects of social media have been felt around the world, as digital technologies introduce new capabilities and dynamics that touch business, diplomacy, and politics. Yet neither scholars nor experienced practitioners have a good handle on how to use of social media most effectively and ethically as part of negotiation strategy and tactics. In effort to address this surprising gap, we recently explored a series of case studies in how social media can kill, enhance, derail or save your most important deals.