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3D Negotiation in Practice: Dealing with a Powerful Sole Source Supplier

By DAVID LAX – We are often asked what “3D Negotiation” looks like in practice in our advisory work. To illustrate what this can mean while preserving confidentiality, the only aspect of this case study that we have not changed is the $100 million in savings achieved when we helped turn a tactical challenge into a strategically pivotal deal.

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Amazon’s New York Fiasco: Seven Lessons for Dealing with Complex Negotiations

By JIM SEBENIUS – As Amazon’s stunning pullout from New York fades into the news archives, its potent lessons for business negotiators risk being lost. Negotiation experts have a patriarchal name for a version of their classic—and avoidable—mistake: Decide-Announce-Defend or “DAD.”

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